What is Digital Marketing

Digital marketing is the promotion of products, services, or brands using digital channels such as the internet, search engines, social media, email, and mobile apps to reach and engage customers.

 

SCOPE OF  DIGITAL MARKETING

The scope of digital marketing is very broad and continues to grow as more businesses move online. It covers multiple industries, career paths, and business functions.

Digital marketing concept with laptop, smartphone, and online marketing icons

TECHNIQUES OF DIGITAL MARKETING

1.SEARCH ENGINE OPTIMISATION

There are two types of SEO

a)on page SEO

b)of page SEO

 

 

 

 

 

 

 

 

 

rafna sherin
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Rafna Sherin is a Digital Marketing Strategist based in Kannur, Kerala, specializing in helping businesses build a strong online presence through data-driven marketing strategies. With expertise in search engine optimization (SEO), social media marketing, content marketing, search engine marketing (SEM), and brand development, she creates customized digital solutions that drive engagement, visibility, and business growth.